Airtel announces partnership with Big Brother Africa 8
Airtel,
leading telecommunications services provider with operations in 20
countries across Asia and Africa, is now the Official sponsor of the
eighth edition of Africa’s biggest reality series, BIG BROTHER AFRICA
(BBA). Dubbed
The Chase, the new season will kick off on May 26
th, 2013.
Big Brother Africa is a revolutionary project that connects diverse
audiences across Africa. It is the most successful television franchise
ever seen on the continent which grows every year. Dubbed Big Brother
StarGame, the seventh installment of Big Brother Africa broke all
records. The
show not only dominated TV screens, but also rocked the online space.
Managing Director of Airtel Ghana, Philip Sowah commented: “Africa’s
viewers are known for their passion for Big Brother Africa and we look
forward to developing a number of exciting initiatives during season 8. I
am delighted to welcome AfricaMagic and DStv into our family of
commercial partners. We are also pleased to be associated with Big
Brother Africa 2013. The show
presents huge opportunities for Airtel to make an emotional connection with our customers.”
Big Brother
The Chase,will feature 28 housemates from 14
countries. The housemates will need to gain acceptance from viewers in
order to survive evictions. After 91 days of drama and thrills, the
winner will
pocket a massive USD 300,000 prize.
Big Brother Africa is aspirational for a lot people across Africa who
want to make a name for themselves. “As a company, Airtel is focused on
helping communities achieve success in all areas”, explains Mr. Sowah.
“Driven by our philosophy of empowering people, we have created
platforms for talent discovery and we have enabled youth across Africa
achieve their aspirations through the Airtel Rising Stars football
tournament and support of the Talent reality
shows.”
Present in 17 diverse
countries across Africa, Airtel has managed to more than double its
customer base in its two-and-half year stint since launch in 21010. The
brand now touches the lives of over 60 million of people in Africa and
over 270 million globally, making it the 4th largest
mobile telecommunications company in the world.
Mr. Sowah added; “Our 3G platform allows our customers to combine the
enormous potential of the internet with the convenience of cellular
phones and other devices. It will liberate the potential of our youth through enabling fast access to the Internet for learning,
sharing,
social networking, creating and accessing content like music. The
improved technology enhances multimedia functionality, high speed mobile
broadband and internet access; allowing users to make video calls,
watch live TV, send and receive emails and download music from the
devices. It is the latest global HSPSA plus technology with 21 mbps,
also being rolled out in Europe and the USA.”
Commenting on the collaboration with Airtel, M-Net Africa Managing
Director Biola Alabi says, “We deeply pleased to welcome Airtel as the
headline sponsors of Big Brother -The
Chase. Their commitment to the African continent is clearly evident in the initiatives they create and support; and
mirrors our own desire to showcase African talent and encourage African success.”
Big Brother –
The Chase will be screened live 24/7 on DStv
channels 197 and 198. Highlights of the program will also be screened on
AfricaMagic, AfricaMagic
Entertainment and AfricaMagic World. Visit
www.bigbrotherafrica.com for more information.
